Free Essays on International Business

ADCP International Marketing/Special Studies 1. a. Customers are the focal point of all marketing activities. Organizations have to define products not as what they make or produce but as what they do to satisfy customers. Marketing Barbie dolls would require a marketer to consider the socioculture of its consumers. Sociocultural forces are the influences in a society and its culture that bring about change in attitudes, beliefs, norms, customs, and lifestyles. There are three issues that need to be addressed in decided who will purchase a Barbie doll in international markets. First, there are constant changes in population demographic characteristics-age, gender, race, and ethnicity. The U. S. has entered into another baby boom, with 76 million Americans aged 18 or younger. Other nations may have this same occurrence and this information would help in directing attention to those areas that have a high representation of children wanting a Barbie doll. Another population trend is the increasing multicultural nature of U .S. society. The number of immigrants into the United States has steadily risen during the last thirty years, thus, the emergence of cultures emulating the U.S. Another thing to consider would be the modification of marketing practices to reach ethnically diverse customers to eliminate language barriers. Second, cultural values need to be addressed so that marketers can try to monitor changes in consumers’ needs for Barbie dolls and its products (clothes, accessories, etc.) in the near future. For instance, Barbie dolls were very popular when I was younger (not that I played with them, I had a sister) and today, they are not because of increased competition of other toy and doll makers. Video games have also become very popular in favor of toys. b. When marketing beer internationally, a marketer may have to consider the political/legal environment of the country they are trying to solicit. Some politic... Free Essays on International Business Free Essays on International Business The term Globalization was first coined in the 1980’s. However, the definition of globalization varies in cultural, economical, environmental, political and social studies. According to Williamson, globalization in economical studies refers to an increasing integration of the global economy through factor and product markets by way of direct investment, financial flow and trade greatly aided by the deregulation of markets as well as the liberation of capital movement and trade (Williamson 1998,1). It is a driving force that is expected to affect the countries well being in terms of trade, employment and income as well as the values of dollar in relative to other currencies and so on. Based on a study on the globalization’s rankings in the world, New Zealand is currently rank at number 23. (Graham, Crocombe. Michael, Enright and Michael, Porter 1991,12) In the following paragraphs, there will be an explanation how the globalization affects the New Zealand’s trade with other countries, especially for multinational company’s competition in international trade, employment opportunities for New Zealanders and some reasons which are beneficial and harmful to New Zealand as a whole as well as some policies that should be taken into consideration by other businesses and the government in order to benefit from it. According to the definition of globalization above, it also is simply to understand that globalization refers to the shift a more integrated and interdependent world economy. Globalization has two main components: the globalization of markets and the globalization of production (Charles, Hill 2003,6). The globalization of markets means each the merging of distinct and separate national markets into one huge global marketplace. Each country can sell its products internationally by falling trade barriers. It provides a chance for local companies to compete in international trade by offering qualified goods and services. Wh... Free Essays on International Business ADCP International Marketing/Special Studies 1. a. Customers are the focal point of all marketing activities. Organizations have to define products not as what they make or produce but as what they do to satisfy customers. Marketing Barbie dolls would require a marketer to consider the socioculture of its consumers. Sociocultural forces are the influences in a society and its culture that bring about change in attitudes, beliefs, norms, customs, and lifestyles. There are three issues that need to be addressed in decided who will purchase a Barbie doll in international markets. First, there are constant changes in population demographic characteristics-age, gender, race, and ethnicity. The U. S. has entered into another baby boom, with 76 million Americans aged 18 or younger. Other nations may have this same occurrence and this information would help in directing attention to those areas that have a high representation of children wanting a Barbie doll. Another population trend is the increasing multicultural nature of U .S. society. The number of immigrants into the United States has steadily risen during the last thirty years, thus, the emergence of cultures emulating the U.S. Another thing to consider would be the modification of marketing practices to reach ethnically diverse customers to eliminate language barriers. Second, cultural values need to be addressed so that marketers can try to monitor changes in consumers’ needs for Barbie dolls and its products (clothes, accessories, etc.) in the near future. For instance, Barbie dolls were very popular when I was younger (not that I played with them, I had a sister) and today, they are not because of increased competition of other toy and doll makers. Video games have also become very popular in favor of toys. b. When marketing beer internationally, a marketer may have to consider the political/legal environment of the country they are trying to solicit. Some politic...

Essay on Educational technology

Essay on Educational technology Essay on Educational technology Essay on Educational technologyMy personal educational technology vision statement helps me to follow the established standards in education. I realize that it is very important to integrate technology in the process of learning, creating positive change and promoting positive outcomes in the learning experiences of my students, paying due attention to the best teaching strategies, the National Technology Plan and National Educational Technology Standards. Due to my personal educational technology vision statement I will be able to follow with the established curriculum standards.Besides, my personal educational technology vision statement reflects my personal experience of using technology in the classroom. I believe that all educators should use technology to strengthen their own experiences and achieve positive outcomes. If educators have knowledge regarding the implementation of technology in education, they will be able to develop the proper teaching strategies aimed at improvin g student achievement.I will continue to integrate technology into the classroom. I believe that technology can help not only to assess student learning experience for the valid and meaningful change, but also it helps to enhance motivation of students. Today I demonstrate my personal interest in application of some new form of educational technology in the classroom. I believe that all students, teachers and administrators should highly value the benefits of using technology in education. As educational technology helps to improve motivation, educators should integrate the proper leadership skills, which will help to make the proper changes in the established standards, assessment and curriculum.Thus, my personal educational technology vision statement contributes to my personal growth and provides massive opportunities for personal development. I realize that educational technology will be helpful in my future professional career development.

Law Constitutional & Administrative Law Essay Example | Topics and Well Written Essays - 1500 words

Law Constitutional & Administrative Law - Essay Example Executive prerogative is therefore important as through it the state can achieve self-preservation, it also shows the trust that the people have on the Crown or the executive to implement and rule on their behalf. In the United Kingdom and most nations under the commonwealth, the Crown, prime ministers and cabinets, governor-generals or persons on whom executive prerogative powers may be bestowed, may exercise prerogative powers. Examples of prerogative powers exercised by the Crown or its representatives in England include the powers over wars, the prerogative of mercy and the power to call for independent public inquiries. Others may include recognizing states or acquiring and ceding territories. However, at times the exercise of the prerogative powers by the Crown or its representatives through the executive may come under strict scrutiny by members of the public or the citizens. In the United Kingdom and other nations following the common law system, prerogative powers may be exe rcised by the Crown either by herself or through the prime minister and his cabinet and may be subject to scrutiny or oversight by either the parliament or the judiciary. Parliamentary Oversight of Executive Prerogative Powers The role of the legislature to oversee and question the exercise of prerogative executive powers is one of the important tenets of governance present in countries that appreciate the supremacy of parliament. Through statutes enacted by the parliament, the legislature can abolish a specific statute. For example, the Canadian 1689 Bill of Rights removed some of the Crowns executive orders that were deemed contentious. Parliament can also displace executive prerogative powers by withdrawing a prerogative previously bestowed on the crown and enacting it in the form of a statute while the prerogative power is withdrawn from the crown. Accordingly, when a statute encroaches into roles that had previously been exercised by the crown, it can be said to have supplanted the role of the executive in exercising the prerogative role of the executive, This was held in A.G v De Keyser's Royal Hotel Ltd1 and Lord Advocate v Dumbarton D.C 2. This is where the learned judges stated that where the statute overlaps the role previously carried out by the prerogative power, the power will be held in abeyance and the executive must abide by the provisions of the statute in question (Hogg and Monahan 2000, p.17). Parliament may play its oversight roles in regulating the exercise of prerogative powers by the executive through a number of methods. These may include through parliamentary debates, divisions, questions asked in parliament, select committees and the interpellation method. Voting which is an important prerequisite for any democracy is also effective especially when the opposition can gather enough members to put the government in check. Parliamentary questions are an important mode of getting information from the government in that oral questions may enable the legislators to have a probe on the policies being implemented by the government. Written questions also help in allowing the members of parliament to get detailed responses from the executive.

Literature Review Essay Example | Topics and Well Written Essays - 1250 words - 7

Literature Review - Essay Example In the study, the theorists demonstrated the correlation between what residents in Chapel Hill, North Carolina considered as the most important election issue, and what the national and local news media reported as important (McCombs, Shaw & Weaver, 2013). Through the comparison of the salience issues in the news with the perceptions of the public, the researchers determined the extent to which media determines public opinion. Walter Lippmann first published this theory in the Public Opinion. In this publication, Lippmann developed the connection between the mind of people and worldly events. Later in 1963, Bernard Cohen showed that though the media was not powerful in influencing people on how to think, it played a crucial role in providing the public with issues. This idea led to the development of the agenda setting theory by Shaw and McCombs (McCombs, Shaw & Weaver, 2013). The agenda setting theory is based on two important assumptions. The first assumption is that the media and press do not reflect reality. The theory considers the two entities to shape and filter reality. The second assumption is that media concentration on subjects and issues leads the public to consider these issues as important (Dearing & Rogers, 1996). The most imperative aspect of the theory is the period of the agenda setting function of mass communication. It is vital to note that different media have different potentials to set the agenda. The agenda setting theory is dependent on the cognitive abilities of audiences and users of mass media. This means that agenda setting takes place through a cognitive method called accessibility. The higher the frequencies of news outlets focus on an issue, the higher the probability of the issue to become accessible to audiences. When audiences and user of the news media are asked the most important issue or problem facing them, they are likely to answer according to their

Architect Antonio Gaudi Essay Example for Free

Architect Antonio Gaudi Essay The work of Antonio Gaudi can be seen as visionary. Ahead of his time in many respects, it becomes clear when viewing his work that he influenced many of the great revolutionary artists of the early 21st century. The significance of his life-works as an artist and particularly as an architect reveals extraordinary contributions to the thought processes of the ‘Modernists’. Looking at some two of his architectural pieces, we can discover an entirely new meaning to architecture altogether. Antonio Gaudi displays many of the fantasy elements indicative of the Surrealist movement, although his work was categorised as Art Nouveau. His progression from Art Nouveau to near-Surrealist work can be seen in comparing the reasonably modest Palau Guell (1886-1890) to Casa Battlo (1906-1908). Palau Guell is a grand scale expression of extravagance which still has many of the attributes of Classicism. It is beautiful and decadent with every aspect of glamour and frivolity related to the Art Nouveau period. Gaudi, I feel has restrained his imagination in the sense that he has not indulged in the same fantasy world we see in his later works. The Palau Guell is almost a modern incantation of the ancient Greek and Roman Colloseums. Casa Battlo represents a rather unusual perspective of the artistic movement itself. The Casa Battlo in its design resembles more of a candy-castle than a functional building. The exterior of the building is scattered with ceramic designs that Gaudi had plastered into the facade. At face value this gives the viewer a sense of the ‘other world’, a place where children go in their dreams. This was in fact, in my opinion, the beginning of the Surrealist manifesto. Completely out of keeping with the original idea of architecture, Gaudi creates a building that not only performs a function but contributes to the aesthetic value of the surroundings into which it is placed. The roof of the Casa Battlo is covered in what appears to be scales, almost aquatic in its construction, but at the same time not intrusive. At this stage it is difficult to ascertain in ones own mind whether you like it or hate it. The balconies extending from the large bay-windows are also intricately carved and resemble to a degree, alien-like heads with large gaping eyes. The vision of Art Nouveau as outrageously decorative, embellished and facetious is clearly visible in this particular piece of Gaudi’s work. The exploration of the fantasy world gives it an uncanny feel of something out of the fairytale Hansel and Gretel and can make you fell uneasy. In the strict sense of the word ‘influence’, I can be certain that I see the predecessor to the Surrealist movement in Gaudi’s work. The idea of dreams rather than reality begins to emerge in his later work which is passionately infused with richly decorative mosaics and other ceramic artefacts. If one takes into account the impression Art Nouveau wanted to make, I think Gaudi surpassed it with the kind of architectural eloquence worthy of being called a ‘visionary’. Art Nouveau’s mantra of snubbing Classical rigidity was flouted by Gaudi and his contemporaries and led to the influence of architectural movements such as Bauhaus and sculptural artistic endeavours such as Tatlin, Dali and Leger. The previous attempts at breaking from traditional art as explored by the Impressionists served to fuel a more fertile mind in terms of the architecture of Gaudi. In Gaudi’s work we see the expression of the mind in tactile form. Looking at the features built around Guell Park, evidences of the movement into the exploration of colour in architecture is also visible. The water fountains are embellished with mosaic fish and other aquatic-like creatures that by some people’s standards would be described as ‘kitsch’. However, for me this fantasy world does exactly what it was intended to do: create a feeling of euphoria and joy. It is not functional beyond the aesthetic. Gaudi is ahead of his time.

The Gospel of Mark :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sermon Hold on, Help is on the way! Text: Mark 6:45-52 Immediately Jesus made his disciples get into the boat and go on ahead of him to Bethsaida, while he dismissed the crowd. After leaving them, he went up on a mountainside to pray. When evening came, the boat was in the middle of the lake, and he was alone on land. He saw the disciples straining at the oars, because the wind was against them. About the fourth watch of the night he went out to them, walking on the lake. He was about to pass by them, but when they saw him walking on the lake, they thought he was a ghost. They cried out, because they saw him and were terrified. Immediately he spoke to them and said, â€Å"Take courage! It is I. Don’t be afraid.† Then he climbed into the boat with them, and the wind died down. They were completely amazed, for they had not understood about the loaves; their hearts were hardened. Mark 6:45-52 Title: Hold on! Help is on the way Thesis   Ã‚  Ã‚  Ã‚  Ã‚  Jesus immediately made his disciples get into the boat to set off for Bethsaida before dispersing the crowd. Mark’s Gospel gives us no meaning to the sense of urgency to why Jesus compels the disciples to pull up the anchor and leave. He dispatches them along with the crowd and goes up the mountainside to pray alone. Distances from their master, the disciples undergo an ordeal, struggling against the wind. The storm does not endanger their lives but they find themselves trapped in the middle of the lake, fighting against the wind after rowing in a constant strain. Jesus looking from land can see this battle-taking place hour after hour as evening turns into the early morning hour. One must assume Jesus supernaturally sees the struggle in the darkness and comes to rejoin them *walking on the sea. As I examined the text, I realized that there is no condition too chaotic that God cannot change, no calamity that cannot be transformed into hope, no dilemma that cannot be solved. The word teaches that the God we serve specializes in being a divine deliverer for His people as in the mythos of Israel and his disciples. Similarly, I believe that God can deliver His people in this contemporary age if only we trust, persevere, pray, and have faith in Him.   Ã‚  Ã‚  Ã‚  Ã‚  Regardless of the barriers, regardless of the antagonistic attitude and reluctance to assist us as African Americans, we are not going to let go or give up but continue to press our way and hold on to God’s blessed assurance.

Billy Budd Sailor Essay

Billy Budd, Sailor, a novel by Herman Melville, at first sight, seems like it is nothing else but the story of a sailor who is executed after being wrongly accused of mutiny. But when one examines the story deeply one finds that the story has a different meaning and that Billy Budd resembles Christ in many ways. Billy Budd as a Christ figure According to the author’s description, Billy Budd, the main protagonist, like Christ was handsome, pure and as innocent as a child in a world full of evil men. He had the same physical features of Christ. Like Christ, he had blue eyes and a symmetrical figure. The resemblance is evident in the first chapter when Captain Graveling, after the crew stopped fighting as soon as Billy joined them, says that Billy neither preached nor said anything to the crew. There was a kind of virtuousness in him that reached out to people. (Melville, 1924) The author here alludes to Christ who was also virtuous and healed all those who came into contact with him. The symbolism is more evident in the end chapters, especially in the scenes of the death of Billy Budd. For instance, Captain Vere cries, â€Å"Struck dead by an angel of God! † (Melville, 1924) after Billy strikes Claggart, and then says, â€Å"Yet the angel must hang†, (Melville, 1924) when he realizes that Billy has to die. Billy, before he dies, says, â€Å"God bless Captain Vere†. (Melville, 1924) All this reminds us of Christ. Christ like Billy in the novel forgave all those who were responsible for his death. The resemblance is all the more evident in the last chapter when Billy is executed. Here the author describes how Billy’s shipmates worship the gallows from which Billy was hung. Christ’s followers too worshipped the Cross. The setting and all the events that take place have a striking resemblance to the events that took place when Christ was executed. In conclusion it can be said that Billy Budd in the novel is not an ordinary sailor but a Christ-like figure, a symbol of Christ with characteristics of Christ. Just as Christ was a victim of an antagonistic society and had to sacrifice his life, Billy Budd too was an innocent victim of society and had to sacrifice his life. References Melville, Herman (1924), Billy Budd, Sailor, The University of Chicago Press, 1962.

Kim’s TimeLine Essay

There was a time when textbooks, a chalkboard, a set of encyclopedias, and a map of the world were considered teaching aids; boy how times have changed.   Today all we have to do is flip on a computer, and the world comes to us in a matter of seconds.   In today’s modern world teachers have access to an almost infinite amount of information.   There are so many websites out there that cater strictly to educators, and their students. For example, one website that seems to be getting a lot of attention from teachers and their students, is one that a teacher created herself; her name is Kim.   I will explore her website, along with other teaching aid websites, and see how they rate against hers.   First of all let’s start with a basic outline of my research paper, and in what manner we are going to address the following questions: Explain the method of Kim’s TimeLine? Give a critique of Kim’s ideas, and how they relate to the TimeLine? List the advantages of Kim’s Time Line, from a student’s point of view? List the disadvantages of Kim’s TimeLine, from a student’s point of view. Introduce other teaching aid websites, along with journal articles, and how they measure up to Kim’s TimeLine? Give an objective conclusion of the researched material?   The purpose of this research paper is to focus on these six questions. Explain the method of Kim’s TimeLine?   Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  When you click onto Kim’s TimeLine, a picture of a chalkboard, and an idiom: Kim’s Korner for Teacher Talk, along with a yellow sun, pops onto your computer screen.   Then in large black letters the following slogan grabs your attention: IDEAS FOR TEACHING THE WRITING PROCESS.   Kim then introduces five steps of her writing process: Prewriting, Writing, Revising, Editing, Proofreading, and Publishing.   The webpage also includes General Ideas For Teaching the Writing Process, such as: Writing Process Timeline, The Writing Process, Implementing the Writing Process, Sample Listing of Specific Writing Strategies (for each step), Ten Ways to Emphasize the Writing Process.   (Writing Process 2006) Give a Critique of Kim’s Ideas and How They Relate to the TimeLine?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To be honest with you, I really enjoyed browsing over Kim’s TimeLine website, and     found it to be non-threatening.   The information was laid out in an extremely simplistic manner, and I could actually picture students, along with their instructors, using and benefiting from the information that this teaching aid provides. List the Advantages of Kim’s TimeLine, From a Students Point of View?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As I already mentioned, the TimeLine is incredibly easy to operate.   If you view the TimeLine through a student’s eyes, you will appreciate how the website makes you feel totally comfortable, and non-intimidated, in regards to the information that the TimeLine is trying to convey to you as a student. Before I began this research paper, I have to admit that I was filled with a certain amount of anxiety, and stress; I wondered if I’d do a satisfactory job.   But then to my delight, I noticed that Kim’s TimeLine had a section that dealt with apprehension, and worry.   Her coping strategies with writing anxiety goes as follows: Focus your energy by rehearsing the task in your head. Consciously stop the non-productive comments running through your head by replacing them with productive ones. If you have some â€Å"rituals† for writing success, use them. (Kim’s TimeLine 2006)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   So stepping into a student’s shoes, I put her coping tactics to the test; and guess what?   They actually worked.   I honestly thought that the TimeLine, like the majority of website based teachers’ aids was going to be extremely hard to understand.   Either that, or it was going to be some archaic method of teaching.   Without sounding like some cheesy infomercial, I’m glad that I was wrong, and would strongly recommend the TimeLine to both students, and their teachers. List the Disadvantages of Kim’s TimeLine, From a Students Point of View?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Once again I put my feet into a student’s shoes, and tried especially hard to find the tiniest amount of a blemish with Kim’s web-sight, but was unsuccessful in my efforts.   The only flaw I could find, didn’t involve the content of her TimeLine, but instead, how long her website address is: address: http://www.kimskorner4teachertalk.com/writing/general/timeline.html Introduce Other Teaching Aid Websites, Along With Journal Articles, And How They Measure Up To Kim’s TimeLine?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As this assignment mentions in its instructions, the internet provides you with so much information that you must develop a discriminating taste when it comes to the value of a website.   I totally concur with this assertion, and acknowledge that there is an endless amount of   facts and figures over the internet.   But how does this relate to Kim’s TimeLine?   Well in accordance to the assignment’s instructions I have chosen five teachers’ aids websites, and will evaluate them.   I will also distinguish how these websites measure up to Kim’s TimeLine.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first website is called â€Å"Free TeachingAids.com.†Ã‚   I found this website to be formless and vague, kind of like a big budget movie with a plot that goes nowhere.   (freeteachingaids.com 2006)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second website was simply titled, â€Å"Teachers’ Aids†.   This website was similar to Kim’s TimeLine.   It was non-intimidating, and from a student’s perspective, they will appreciate the fact that it is straightforward, and to the point.   But nevertheless, as far as a writing tool goes, I would still have to put Kim’s TimeLine above this one.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The third website I chose was Java Applets for Teaching of AstroPhysics.   Demonstrating the contrast between Kim’s TimeLine, and this website, would be like comparing apples and oranges; they’re entirely diverse.   Astrophysics is not my cup of tea, however, if it was, I would urge those who plan a career in this field to definitely click onto this website.   It has an easy to follow table of contents, along with an uncomplicated simple to follow outline.   Key words are highlighted, and accompanied with a unproblematic definition.   (JK’s Applets for Teaching Astrophysics 2006)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The fourth website is called â€Å"Classic Teaching Resources†, and deals with mnemonics, and other little tricks of the trade to help you as a student, memorize course material.   It focuses on: grammar, music, dates and other numbers, and association and other subjects.   The site was started by David Parsons, he articulates: â€Å"As a former teacher of Latin, Greek and Classical Civilization for nearly 25 years I have accumulated much teaching material to share, and also know what I would have liked readily available.   This site is a small contribution to the teaching of classical subjects.†Ã‚   (Classic Latin Greek Teaching Aids 2006)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The fifth, and last website I will compare to Kim’s TimeLine is termed Parliament : Teachers’ centre.   Like the first website, â€Å"Free TeachingAids.com†, I found it to be unclear, and for lack of a better term, some what indistinct.   It offers an index of topics, so that you can select a subject that is to your liking; but that’s about it.   It was designed to educate would be British citizens in attaining their British citizenship credentials.   (Teaching Citizenship Resource Centre and British Citizenship Teaching Aids 2006)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Teaching aids aren’t only getting noticed on the internet, they’re also getting acknowledgment in the mass media, such as magazine articles.   In an influential article, written by Greifner, she reports: â€Å"To help teachers discuss the most current events.   Weekly Reader is also launching electronic Classroom News Breaks this fall.   The e-mailed lesson plans will offer age-appropriate information, reproducible pages, and the web links about significant world news within 24 hours of the event’s occurrence.†Ã‚   (Education week 2006)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another article gives teachers’ an internet â€Å"Book Study† guide: Gary Paulsen: webenglishteacher.com/paulsen.html This rich resource has lesson plans and activities for all ages.   Plans include an integrated unit and a PowerPoint guide for creating a survival kit. Teacher Cyber guide – Hatchet sdco-k12.ca.us/score/hatch/hatchettg.htm This lesson plan contains language arts content standards, student activities and web resources for a study of the book. Hatchet, mce.k12tn.net/survival/hatchet/hatchet.htm A well-organized resource divided by book chapter.   Each chapter category has online (and printable) questions for your book study, activities that tie into the chapter themes, writing lessons and vocabulary activities.   (Teaching Prek-8 2006)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The web isn’t the only electronic medium that today’s teachers are using in the classroom.   Video games have made it into our scholarly institutions, as this article declares: Video games teach deductive reasoning, memory, strategies, and often, content area knowledge.   Teachers like Bill Mackenty, a computer specialist at the Edgartown School on Martha’s Vineyard, give praise to Playstation.   It states that with teacher involvement and guidance, video games can be a powerful classroom learning tool.   (Instructor 2006) Objective Conclusion of the Researched Material   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In this thesis I have presented you with both facts, and opinions.   In order for me to remain free of any bias, I must end this research paper by equally supporting, and expressing the disadvantages of Kim’s Timeline, and teaching aids like it.   To sum things up I concur that Kim’s TimeLine, and websites like hers are needed in today’s schools; however, like the instructions of this assignment states, â€Å"There is so much information over the internet, that you must develop a discriminating taste, when it comes to the value of a website.† References Greifner.   L.   (2006.   September 27)   .   Weekly Reader Gets New Look.   Education Week  Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  26 Mitchell.   K.   (2006.   September )   .   Getting to the Heart of a Story.   Teaching PreK-8   66-66. Instructor.   (2006).   Playing To Learn.   Instructor   116.   22-22 Classic Teaching Resources.   (October 25, 2006).   Classic Latin Greek Teaching Aids.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retrieved October 25, 2006 from the World Wide Web: http://www.parsonsd.co.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   uk/teaching-aids.php Free TeachingAids.com.   (October 25, 2006).   Educators Progress Service, Inc.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retrieved October 25, 2006 from the World Wide Web:http://www.freeteaching   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   aids. Com Java Applets for Teaching of AstroPhysics.   (October 25, 2006).   JK’s Applets for   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Teaching Astrophysics.   Retrieved October 25, 2006 from the World Wide Web:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://astro.u-strasbg.fr~koppen/apindex.html Kim’s Korner for Teacher Talk.   (October 25, 2006).   Writing Process.   Retrieved   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   October 25, 2006 from the World Wide Web: http://owl.english.purdue.edu/   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   /handouts/gl_anxiety.html Parliament : Teachers’ centre.   (October 25, 2006).   Teaching Citizenship Resource   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Centre and British Citizenship Teaching Aids.   Retrieved October 25, 2006 from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   the World Wide Web: http://www.explore.parliament.uk/parliament.aspx?id=17 Teacher’s Aids.   (October 25, 2006).   MFL 195: Teachers’ Aids.   Retrieved October 25,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2006 from the World Wide Web: http://facweb.furman.edu/~pecoy/mf195/aides.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   html

How To Improve Your Keyword Research With Ann Smarty From Internet Marketing Ninjas [AMP 024] - CoSchedule Blog

How To Improve Your Keyword Research With Ann Smarty From Internet Marketing Ninjas [AMP 024] Blog Keyword research: Is it dead, or is it still a helpful strategy when developing your content? The answer is that it’s still a vital part of many marketers’ strategies! If you know how to use keyword research and SEO properly, you know they’re not going anywhere! Today’s guest is Ann Smarty, the brand and community manager at Internet Marketing Ninjas. She is also the founder of MyBlogU.com. She’ll be sharing advice on finding core terms, find good keywords, structure your content, and a whole lot more. This episode is jam-packed with valuable information, so take the time to listen. A bit about Ann and what she does at Internet Marketing Ninjas and with her other projects. What Ann thinks about the misnomer that keyword research is dead and why she believes keyword research is so beneficial for content marketing. Where to start if you are new to keyword research: finding the right core terms and focusing on keywords that have high demand and low competition. What keyword intent is and why it’s important for a marketer to understand it. Ann talks about the difference between informational intent, transactional intent, commercial intent, and navigational intent. Where to put keywords within the content: Does keyword frequency and specific placement matter? Ann shares her best recommendation. An explanation of keyword strings and how they play a role in search engine optimization. Ann’s best piece of advice for someone brand new to keyword research. Links: Ann on LinkedIn Internet Marketing Ninjas MyBlogU MyBlogGuest Google Keyword Planner Serpstat The Ultimate Content Marketer’s Guide to Keyword Research If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ann: â€Å"Keyword research is evolving and it will be there for many years to come.† â€Å"Brainstorm with your team and write down which terms describe your business best.† â€Å"Don’t try to optimize everything. Focus on creating in-depth content.†How To Improve Your Keyword Research With Ann Smarty From Internet Marketing Ninjas [AMP 024]Transcript Nathan: Keyword research is dead, right? Or not. It turns out some marketers just misunderstand how to use keywords effectively within their content. At least that’s what you’ll learn from Ann Smarty. She’s the Community and Brand Manager at Internet Marketing Ninjas and the founder of MyBlogU.com. And as Ann knows, neither keyword research nor SEO are going anywhere. What should you do now? You can listen to Ann share some super practical advice on this episode of the Actionable Marketing Podcast. You’re about to learn how to find your core terms, research valuable keywords, estimate your competition, understand your searcher’s intent, structure your content, organize everything and a whole lot more. I’m Nathan from and I am super pumped about this jam packed episode. Let’s hear what Ann has to share. Hey Ann, thanks a lot for being on the podcast today. Ann: Thanks for having me. Nathan: I’m super glad to be having you. I know that we’ve been following a lot of the content that you’re creating, so you are a great mind to be talking to about SEO in general. With that, I was wondering if you could tell me a bit about yourself and what you do. Ann: Absolutely. Right now, I’m Brand and Community Manager at Internet Marketing Ninja, that’s the company based in New York, United States. I’ve been into search marketing for probably 10 years now. I’ve lost count and I came from Ukraine, which is where I started, which is where I got known and which is where I got invited to the United States to pursue my career here. I have a few side personal projects as well. My oldest project is MyBlogGuest, I guess many people know that one. I also have my Viral Content B and MyBlogU right now, those are platforms for bloggers to promote their content, to come up with content ideas, to help each other, that kind of stuff. I specialize in marketing tools, I know lots of them, I do a lot of blogging. I’m pretty well versed with keyword research, content brainstorming and stuff like that. Nathan: I think that’s a great transition to what we want to talk about today with the topic of keyword research and especially for content marketing. To begin this conversation, sometimes I hear that folks say keyword research is dead. I’d really love to hear your perspective on this. What’s your take on keyword research being dead or dying? Ann: The short answer, it’s not. I know where this rumor is coming from because search engines got so much advanced, they do not need so much mathematics right now to understand what people are searching, so that’s why people think that they do not rely on keywords as much as they used to. Which is partially true but keyword research is more evolving than dying. It’s much less about exact keyword strings and much more about in depth content, concepts mentioning all those entities and stuff. It’s evolving, becoming more natural because it’s adapting to mobile searching where people just say what they to find instead of typing those keywords. It’s evolving but it’s still there and it probably will be there for a lot of years to come because it helps people to understand demand, they help people, they help us to understand what people are interested in, they help in brainstorming, they help structure your content. It’s definitely alive and thriving. Nathan: Maybe just to dig a little bit deeper into some of those benefits, I was wondering if you could explain why keyword research is so important for content marketing? Ann: First of all, keywords are words, terms that people type or say into the search engine to find whatever they are looking for. That means the more popular their keyword is, the more we know about the demand of that particular audience. If they tend to type ‘Vegetarian restaurants in Atlanta,’ that tells us that probably there are many vegetarians that cannot find a good restaurant in that particular area. That shows the demand and that shows how we can cater to that demand. That’s the first step for us to analyze what people are interested in in your industry. Secondly, keyword research helps in brainstorming content. If you want to dig deeper into what people are looking for, you can write content about that type of thing, answering those questions, so people can search and find your article. It’s very useful analytics and competitive advantage too. Nathan: Ann, we know that keyword research is not dead, it’s really important to connect with your audience searching for stuff that you’re writing about. I was wondering if you could explain where should someone start who’s new to keyword research? Ann: The first step is to understand what is your core terms. That’s where we start any keyword research that we use. The core term is probably what you yourself should definitely find yourself because you’re in that industry, you know what you’re doing, you know what type of business you’re owning. It’s the word that we are going to expand with all those other little words to go with. For example, if I’m in the restaurant business again, my keyword is not the restaurant because I don’t want to rank for restaurant in the Google Search, first it’s impossible. Secondly, it’s probably useless because people are not looking for just restaurant. They are looking for restaurant in your area, they’re looking for vegetarian restaurants, they are looking for more specific things. That core term is really your first thing you want to rank in Google. Again, if I’m in the restaurant business, I want to rank to for restaurants in Atlanta because that’s where I want people to find me. Or if I’m creating a content course, I want to rank for content marketing course in Google for people to find me, that’s my core term I want to rank in. That’s up to you which your core term is. Nathan: It makes a lot of sense. Ranking for something like restaurant doesn’t really help you out. People could be searching for a definition or something like that. I want to explore the idea of core terms just a little bit more. How can a marketer find those core terms? Ann: First just regular brainstorming probably with your team, you sit down, you just write down which terms describe your business best. If you are really new to the industry, which is of course also an option, you go to things like glossaries, you just search those words on Google and find thesaurus or other generic things that you don’t know about the industry and you find those terms that describe whatever you’re doing. You find maybe synonyms to your obvious terms that you know, there is also a good tool that Google provides, it’s changing all the time. I’m still using it but it’s not that as easy as it used to be, but still it’s a good one, Google AdWords Keyword Planner Tool. You type your word there, it will show you not just that word but also related terms, terms that people tend to be interested in when they are searching for your words. You create a list. Don’t do too many, 10 core terms is a great list to start with. Nathan: Another thing about keyword planning and keyword research is valuable keywords, this is something you’ve written about. I was wondering if you could define what you mean by valuable keywords. How can a marketer find those valuable keywords? Ann: Let’s go back to that restaurant example of ours. It’s an easy example that’s why I keep going back to it. Restaurant is not your term, it’s a generic term that people could type but you will not really benefit from ranking there. Let’s say your core term is restaurant in Atlanta. That’s the word you ideally want to rank for in top five, probably top three in Google. But it’s an obvious one and probably it’s very tough to rank for because it has that huge competition that will be very hard to beat and it will take years to get there. It’s a good word but it’s probably not that valuable for you. The idea of keyword research is find those terms that not only have high demand but they also have low competition, those gold things that you want to be on top of Google and it will not take you as much time to rank for your really obvious core term. Nathan: Something there you just mentioned was competition. I was wondering if you could explain for me how you estimate competition for keywords? Ann: First of all using the tools. The tool that I just mentioned, Google Keyword Planner has that built in, they would show you the competition, it’s either low, medium or high. Beware that it’s the competition in Google AdWords. Those are probably not necessarily the competition in Google search that will be the same. For example, again, if you want to check restaurant, it might not have a huge competition Google AdWords because no one want to pay money to rank there but it’s really huge competition in generic Google search. Take that in mind but do use the data. Another tool that I’m using is Serpstat, they also show the completion and the tool lets you filter or sort results by competition. For example you can check the filters and only see low competitive results. But again, it’s also based on commercial data. Those advertises that pay money to rank in Google. Once you have your list of core terms and other terms that you want to rank for, make sure to search them in Google and see some signs of lower competitive terms. I’ll first describe the signs of high competitive terms. If you see many homepages ranking on top 10 in Google, that’s probably a competitive term because homepages are the most powerful pages of websites. If they dominate top 10 in Google, that means a lot of websites want to be there, it’s probably not that easy to be among them. Look for terms that have the variety of searchers out, sometimes it’s the homepage, sometimes you see a nautical ranking there. Those are terms that will not be that hard to beat. Another thing to check is huge sites. If you see huge players ranking on top 10, like Wikipedia, Amazon, eBay, all those searches are really, really hard to outrank because those are very powerful domains. They can be different in different industries, you probably know the biggest corporate players in your industry so look out for them. If they dominate top 10, it will be hard to be among them if you’re a small business for example. My biggest and most useful advice is just search Google for those terms you want to rank for and look for those signs, see how difficult it might be to be there on top with them. Nathan: I want to explore just another facet. I think another really big part of keywords research is understanding intent. I was wondering if you could explain just a little bit about what is keyword intent and why it might be important for a marketer to understand? Ann: Keyword intent represents what a person who types those words in Google is willing to do, the action, the action they are going to take. Some people search Google to find information. This is informational intent, they really want to find articles to understand more about the concept. They are not really going to go any further and buy or spend money at this point of time. This is informational intent. There is another type of keyword intent, it’s called transactional. That’s really when a person wants to buy something. That’s a very commercial intent and that’s when you will see a lot of Google Ads on top because advertisers are ready to pay money to be there. And there is also the third type of keyword intent that’s called navigational. That’s when a searcher wants to find a company, they know which brand they’re searching for. For example if I type Valentine’s Day gift Amazon, I probably want to find those valentines gift ideas on Amazon. I’m not really much interested in any other domains that can be there. That’s called navigational keyword intent. Some people also distinguish the fourth type of keyword intent that’s called commercial. That’s something in the middle between information and transactional. Some people search for valentine gift ideas, that means they want to read more about that, get inspired, brainstorm. When they find something really worthy, when they feel inspired, they’re also willing to buy. That’s both informational and transactional intent. If you are lucky or if you do a good job at creating content and inspire people, you may end up with a sale as well. Nathan: Another part of this is just making sure that everything’s organized behind the scenes with all of the different sorts of keywords intents and different core terms that we have. I was wondering if you could explain for us how do you organize your keywords. Ann: Keywords can be overwhelming when you start researching or looking using all those tools I mentioned. You will see that you have list and list, dozens of keywords. If you export to Excel, you will end up with hundreds of them. Without proper organization, you will probably be lost and the keyword research process will not be useful for you as much. Start organizing those keywords with the very first tool you’re using. It is the first step, not just collecting list by list and then doing something with it, no. Start right now and start with the first type. The most obvious one, organize by intent. If you see some keywords that you think are informational, put them in a different spreadsheet or different column and assign a content team to take care of those. If you see keywords with transactional intent, that’s something to probably give to your sales people or whoever is managing your product listings for them to understand which products to put on top, which products needs to have some more content descriptions, maybe reviews, how to put those products that people are mostly interested in on them, on top, give them some priority. If that’s commercial intent, keywords with commercial intent can be both sold great content but make sure to mention those products in that content as well. The navigational intent is for your reputation management team probably. Make sure from reading those keywords lists, you already know what to do, which action and which team is going to take care of those. From there you can go to organize by action, some keywords can become new content so you assign action, create new content, the other keywords maybe better for your already existing content so you will reoptimize your old content and URL, what you’re doing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is also another way to organize those keywords is by content tab. You are going to create frequently asked question section or there could be a blog post or that could be an in depth guide on ebook, for example or it could be glossaries, product reviews, all those types of content that you are going to create, put those ideas next to those keywords right when you’re going through them. That’s a good start for organizing those keyword research ideas that you have. Nathan: I was wondering, let’s just say we have a bunch of ideas, we know what we’re going to execute, let’s say we’re actually creating the content, I’m wondering if you could share where we put keywords within our content? Ann: It’s a funny question it used to be different in the past when people had those notion of keyword frequency within the article. You knew that you had to mention this keyword x amount of times and Google will understand this article is about this keyword. It’s the oldest SEO tactic under the sun and people still get confused because they still think it’s a valid one. These days, we don’t recommend doing any keyword frequency or percentage in text, it just makes the content sound funny. What I prefer is putting those keywords in important parts of the article. It could be the title, the actual main name of the article and the page that you have. Make sure that you mention your keyword there. The most prominent part of the article of any web page is its title. First, it’s what people see in search results when they search. If you’re doing a good job, people search for Atlanta restaurant, you will see those keywords bold in search results there in title and that’s why people click. It’s the most important part of the page to put your keyword into. Probably mention that somewhere on top of the article so that people will see that that’s what they want to see, understand that, hey, this keyword is mentioned so I’m staying on this page and then I’m reading through the site, it’s a good way to decrease the bounce rate of the page and get people through into that content is to mention those keywords in the first two paragraphs, I would say. Another good place is the top headings, those sub sections of the webpage. For example if I was writing about, I don’t know, again, if I have a list of Atlanta restaurants, I have subheadings about vegetarian restaurants, steak restaurants, Indian restaurants, Mexican restaurants, all those top headings make sure not just say vegetarian restaurants but use your main keyword, vegetarian restaurants in Atlanta. Don’t forget to use the whole keyword on those top headings where you list those restaurants further. Those top headings is really important. Also, the URL of the page. The actual URL is also a good place to put those keywords into. Make sure your content does sound natural, so don’t go all crazy about putting those keywords as often as possible. Find those prominent places that search engines and your readers will see on the spot, so they will understand, hey this is the page I was looking for. Nathan: I think that’s a really great breakdown Ann. Thank you for that. One other part that’s really important for keyword is understanding keyword strings and I was wondering if you could explain what keyword strings are and how they might play a role with search engine optimization? Ann: Keyword string is the exact way a keyword is placed in search. It’s the exact query. It also causes lots of confusion. For example, what should I rank for, Atlanta restaurant or restaurant in Atlanta? Those are two different keyword strings and we want to make sure that both of them make it to your page. It’s not as important as it used to be, and the past Google relied very heavily on those keyword strings. If you rank for Atlanta restaurant, you were nowhere to be found for the restaurants in Atlanta. These days, Google understand that much better. If you’re on top on Google for one phrase, you will be somewhere in the same position for another things as well because Google knows that’s the same way people just put in the search box. Make sure you understand those related keyword strings and you mention them somewhere in the article but don’t create different pages for each of them. That was a very popular tactic back in the days, creating separate page for Atlanta restaurant in the singular, separate page for Atlanta restaurants, plural, separate page for restaurants in Atlanta, we had all those different pages targeting each keyword string. These days it’s not about that. Create one in depth page targeting all of them and mentioning all the related concepts, entities, synonyms, everything that make the article rich and the content of the page rich. That’s why I mentioned that in the article don’t try to optimize for everything but focus on creating in depth and right content that includes all the concepts, all of the entities, all the synonyms and that’s how Google understands that this is a content worth of ranking high. Nathan: I think all of this has been really great advice. I have just one more piece to ask you about this. Let’s say that someone is brand new to this, what would be your best advice for someone new to keyword research? Where do they even begin? Ann: Begin with your head, first of all. No one will be as good as you in telling what your site is about. I mean it. You somehow ended up in that industry, you somehow ended up in that Niche, you somehow found it. Start with how you would be looking for what you’re doing, how you would search for that. Create the list of three or five words that you yourself are using to find something and then just branch out, find synonyms, related terms using tools like Serpstat, Hrap, STM Rush, again Google Keyword Planner. Play with those tools for a week before you understand what are your valuable terms and search for everything that you find on Google. One more thing here, make sure that you disable those personalized results because you would see your own private results and they will mess up with what you’re searching, so disable that. Search for every, every keyword that you are looking to include in your website and optimize full. Nathan: Ann, I think that’s really great advice, I want to say thanks a lot for being on the podcast, for sharing your advice on keyword research even optimizing our content using keyword strings. This was great. Thank you so much! Ann: Thank you for having me. Thanks a lot. Nathan: A little over a year ago, our blog manager Ben joined the team here at . Ben came to with a ton of SEO knowledge and when he implemented the best practices Ann covered in this episode, we grew our organic search traffic by literally hundreds of thousands of views that helped us boost our traffic dramatically which in turn helped us generate bigger results. Thanks Ann for sharing all of your advice on keyword research and thanks to you too for checking out this episode of the Actionable Marketing Podcast.

Henry Brown Patents Safer Document Storage

Henry Brown Patents Safer Document Storage Henry Brown patented a receptacle for storing and preserving papers on November 2, 1886 This was a kind of strongbox, a fire-safe and accident-safe container made of forged metal, which could be sealed with a lock and key. It was special in that it kept the papers inside it separated, A precursor to the personal safe? It was not the first patent for a strongbox, but it was patented as an improvement. Who Was Henry Brown? No biographical information about Henry Brown could be found, other than his being noted as a black inventor. He lists his place of residence as Washington DC at the time of his patent application, filed June 25, 1886.  There is no record of whether Henry Browns receptacle was manufactured or marketed, or whether he profited from his ideas and designs. It isnt known what he did as a profession and what inspired this invention. Receptacle for Storing and Preserving Papers The box designed by Henry Brown had a series of hinged trays. When opened, you could access one or more of the trays. The trays could be lifted separately. This allowed the user to separate papers and store them securely. He mentions it was a useful design for storing carbon papers, which might be more delicate and could be damaged by scraping against the lid. They could also transfer carbon smudges to other documents, so it was important to keep them separate. His design helped ensure that they didnt come into contact with the lid or the tray above each lower tray. That would minimize any risk of damaging documents when you opened and closed the box. The use of typewriters and carbon papers at this time likely presented new challenges in how to store them. While carbon papers were a handy innovation for keeping a duplicate of typewritten documents, they could be easily smudged or torn. The box was made of sheet metal and could be locked. This allowed for secure storage of important documents at home or the office.   Storing Papers How do you store your important papers? Have you grown used to being able to scan, copy, and save paper documents in digital formats? You may have difficulty imagining the world where there might be only a single copy of a document that could be lost and never recovered. In the time of Henry Brown, fires that destroyed homes, office buildings and factories were all too common. Papers being flammable, they were likely to go up in smoke. If they were destroyed or stolen, you might not be able to retrieve the information or proof they contained. This was a time when carbon paper was the commonly used way to make multiples of important documents. It was a long time before the copying machine and before documents might be saved on microfilm. Today, you often get documents in digital form from the outset and have a reasonable reassurance that copies can be retrieved from one or more sources. You may never print them out.

How New Media Changed the Way in Which Individuals Communicate Coursework - 3

How New Media Changed the Way in Which Individuals Communicate - Coursework Example Unarguably, the Internet is central to the sophistication of information and communication. It has enabled people - through their computer systems and mobile network devices - to be networked together so that they interact real-time. A resident of London, for instance, could chat with a friend from Chile, read an on-going news story about what is happening in Libya and buy some apparel from a manufacturing outfit in China. All these feats could be accomplished at the same time, from the comfort of the Londoners own home and just with some clicks of his mouse. It is easy to understand how people regard the Internet as a blessing for the sheer reason that it makes life so much easier and for knowledge to be gained at the speed of light. Presently, the global Internet users are fast approaching its 2 billionth mark. (World Internet Usage 2011) Because of this, the Internet became a platform for communication as well as a form of digital community that people could take advantage of for whatever objective, cause and purpose they have. For example, there is the issue of online trade or more popularly known as e-commerce. Organizations through the Internet gain access to millions upon millions of consumers to sell goods and services. At the other end of this equation, there are also those millions who turn to the medium in order to find and buy goods and services. Today, trade of all kinds and in all volumes peruses the Internet as an integral part of the sales process because it eliminates several steps and barriers in the ordinary trading process. Because of the Internets capability, production and sale of goods and services have become cost-efficient, benefitting the producer and the consumer in the process. The type of communication offered by online infrastructure has provided users with a facilitated way by which their economic or  commercial needs are satisfied. Online trade and marketing are now so sophisticated that they are permeated people’s online lives.

Environmental Sustainability Essay Example | Topics and Well Written Essays - 500 words

Environmental Sustainability - Essay Example "Sustainability means using, developing and protecting resources at a rate and in a manner that enables people to meet their current needs and also provides that future generations can meet their own needs."(www.ezinearticles.com) When the aspect of Environmental Sustainability comes into the picture, numerous environmentalists have given numerous sets of causes, impact, and effects, that have contributed and led to environmental degradation. Numerous environmentalists have been discussing various causes for the degradation and the major three of them are discussed here. Firstly, the concept of growth of population is one of the main aspects of the various concepts put forth by scientists and environmentalists. It is largely felt that growth in world population has led to the greater demands for resources and has also been creating more and more demands for employment, social services, education, greater political and socio-economic efficacy.