Msc management and marketing Essay Example | Topics and Well Written Essays - 2000 words

Msc management and marketing - Essay Example In the UK car market, there has been a high number of big automotive profiles, so it is of utmost significance that any car manufacturer invests a huge amount of capital in the marketing communication to develop a high brand awareness and sustain the same. Back in the year 2005, the expenditure in the UK media has been  £ 600 m which contributed 2 % of the total sales. Due to the high competitive prices, longer product life cycle of the new cars, competition from the second hand automobiles, having a brand identity at the front position is important for the success of the automobile manufacturer. Looking at the current UK automobile market scenario, mass market media like television and press have been considerably significant in the marketing communication mix to attract more customers. However in the current market scenario, significance of other communication media is growing gradually. Organisations must frame and introduce programs to apply and promote the brand positions, the organisation has opted for. If a car manufacturer wants to establish itself as manufacturr of premium quality cars at a high price, it needs to have in house production facilities to sustain the high quality. At the same time, they need to communicate this quality to their customers in order to rationalize the premium pricing for their products (Oxford University Press, 2004). Before considering and implementing the integrated marketing communication strategy, Land Rover must investigate into a number of issues which can impact on the organisation. There can be a number of issues in this automobile industry; few of them have been discussed here. High purchasing and running cost of the automobiles: The purchasing and running cost of the cars has been quite on higher range. A number of factors have been influential to decide on the cost incurred for the same. While some of the costs may not be so new for the consumers, some other new additions have raised the concern. Some of the

The Siege by Helen Dunmore - Chapter 17 Essay Example for Free

The Siege by Helen Dunmore Chapter 17 Essay The chapter begins with Anna sharing how she feels about winter and the snow. Anna has always loved the first snowfall of winter. She knows as soon as dawn comes that it’ll be today. The sky remains dark, with a yellow tinge to the clouds. The light has a sharp, raw edge. Everything is waiting, silent and expectant. Snow will come. She thinks the snow will wipe away all mistakes. Light will stream upwards from the immaculate white of the ground. When the first snow falls, Anna always goes to the Summer Garden. There, the noise of the city is muffled, and the park is eerily luminous. Small, naked ­looking sparrows hop from twig to twig, dislodging a powder of snow. The trees are lit up like candelabra by the whiteness they hold in their arms. Underfoot, she hears for the first time the squeak of snow packing into the treads of her boots. She bends down, scoops up a handful of the new snow, throws it up into the air and watches it scatter into powdery fragments as it falls for the second time. And although she’s cold and she ought to get home, she always stays much longer than she means to, because she knows that this feeling won’t come again for another year. The snow will continue to fall, thaw, freeze, turn grey with use, be covered again and again by fresh blizzards. But nothing again will have the freshness, exhilaration and loneliness of the first snowfall. She’s the one thing still warm and alive in a world which is going to sleep. She looks up, into the snow which spirals down the steep funnels of the sky, whirls into her face, lands on her eyelashes and melts into tears. And then she goes back to the apartment, along streets where trams are already thrashing the new, soft snow into slush. Children skid around street ­corners, yelling, their faces blazing crimson. Soon it’ll be time for skis and sledges. And tomorrow, when she wakes, the snow will be thick and crusted with ice. The sun will be out, and all the shadows will be blue. This is how she has welcomed the snow every year of her life. But this year she will not welcome it in that way. The first snow falls on the fourteenth of October, drifting down through the sky and settling on the ruins of shelled houses, on to tank ­traps, machine ­gun nests and heaps of rubble. The snow is silent, but ominous. No one knows, this year, whether it will be an enemy or a friend. The Russian winter defeated Napoleon, people say to one another. Perhaps it will defeat Hitler, too. A ring of siege grips the city. Nothing comes in, nothing goes out. And in the suburbs, within sight, the Germans have dug themselves in. There they stay, hunkered down for winter in deep trenches, behind defended firing ­positions. The Germans have always been good at digging trenches, say older Leningraders who fought in the last war. Luxury trenches, they have, with carpets and chairs and pictures hanging on the walls. There they squat in the outskirts of Leningrad, like wolves at the mouth of a cave. They pour shells on to the city, but they do not advance any farther. This is blockade. swinging their arms. They write letters to their families, saying that they’ll be home soon, when they have won the war. Behind them, unbroken supply lines stretch all the way back to Berlin. The Germans are altering their rolling ­stock to fit Russian railway lines. They have got the harvests of Estonia, Latvia and Lithuania on hand, and they can wait as long as they have to. An iron ring squeezes around the besieged city, slowly throttling it. Marina and Anna talk about Marina’s roles, and how she played so many roles, one including Cordelia in For My Cordelia. ‘Oh Anna, I played so many roles. I kept it for the stone, not for the inscription. Besides, I never identified with the character. I am much too aggressive. I would have taken Lear by the shoulders and shaken some sense into him. That kind of vanity amounts to madness, don’t you think? All of us are to grovel on the floor declaring our love for our great leader. But of course, you have to find a way into every part.’ Q: How much money do they have left? A: Five Hundred. Q: What is one role that Marina potrayed? A: Cordelia in For My Cordelia

Essay --

The future of technology takes us further into video games. Does it cause violence and social behavior in kids. Many people believe that violent video game lead to violence outbreaks and bad behavior. Can all this be true? Can it possible that video games are making the upcoming generation having a violent side and not being able to socially interact with others. There have been studies that give valid points on these topics. Video games are enhancing every year as technology gets better also do the games. Does this mean that videos games are also becoming more realistic, violent, and aggressive. Is Spending all these hours making a kid more likely to have anti-social behaviors and damaging these kids brain? Have people wondering how are video games really affecting our kids in this generation? Violent games being released today have age restrictions on them but this does not stop underage kids from getting these games in their hands. There's controversies about how kids should know the difference between video game violence and real violence and also if it causes social problems. T...

Moment of Truth Essay

The crowd was deafening. A few drunken chants, a boo here and there was all I could make out over my asthma-like pants. I didn’t blame them though. For two rounds I’ve been dodging, shifting, and shoving myself around the ring. I didn’t stand still, I couldn’t stand still. I wasn’t going to win this one. He was too big, too bulky, too mean looking. â€Å"There’s no way he’s 76 kg, there must have been some sort of mistake† I kept telling myself. I was a half expecting the referee to stop us saying â€Å"Sorry gentlemen, there was a mistake in the matching, and I’m gonna call a ‘No Contest’†. But I knew that wasn’t the case, just a bit of wishful thinking to ease the pain. He came at me again, this time more aggressively. It was probably the frustration, or maybe he wanted the knockout. Either way, I was losing and I knew it. For a second, I thought of taking the fall just to give the crowd something to talk about. He tried his best to trap me, but I kept backing up and prolonging this dance of ours. â€Å"Two minutes! Do something† I thought I heard my corner shout. I dashed back one more time, that’s when I saw the slight buckle in his knees. He was tired, exhausted, spent, almost expired. His mass advantage worked against him when it came to endurance. Now is my shot, it was either hit or miss. But I wasn’t going to waste it on an offensive strike. It had to be a counter, or he would expect it. I planted myself, and like a fish to the bait he came for the trap and swung. I flung out my jab to deflect his and countered with a right straight while my eyes were closed. I felt the contact, opened my eyes, he wasn’t there. The referee pushed me to the opposite corner as he continued the count. Everytime he yelled a number, the crowd would repeat it more frantically. Yal Wahsh! † I heard my roommate call from the corner. By the seven count, the referee realized all hope for the staggering beast were lost and declared me the winner. I was overwhelmed, I had one my first prize-fighting match and it felt like it should. â€Å"I hate these things! They’re ridiculous† I complained to myself as I unwrapped my knuckle wrappings. The locker room was smaller than i was used to and it had this wet dog stench about it but my face still wore a smile. â€Å"Hey! How are you? ok? † I was startled by a deep voice echoing behind me. I turned to see a small figure of a man. An old man. He wore an unbuttoned shirt with a wife-beater underneath. An earring on the left ear, and a mountainous gut. â€Å"Yeah I’m good, thanks. † I answered resuming what I was doing. â€Å"That’s a good win out there, you know I used to be a boxer? † He questioned rhetorically. â€Å"Oh really? , What happened? † I replied with a smug smirk on my face knowing the sarcasm went unnoticed. â€Å"You’re funny kid? eh? † he replied with after a light chuckle. â€Å"Everyone will grow old one day, this will never change. † †True† I nodded, extracting his ideas from his broken English. This is for you,† he said while extending a hand lighting clutching a bulky envelope. â€Å"Oh, aren’t I supposed to stop by the manager’s office to pick up my check? † I asked bluntly. It was received with a laugh, â€Å"This isn’t part of your prize, it’s just something extra from me. You made good money. Thirteen to one against you, I liked that and I won. So here, a tip eh? † I blindly grabbed the envelope from him and thanked him, not knowing what I had started. A card slid out of the envelope and onto the ground. â€Å"Anothony G. DeBatista – White Arrow Bar† was what I realized it said after picking it up. I recognized the place, I walked by it on my way to university every day, I just never really noticed it. Day after day, I found myself more drawn to the shady local bar. Everyday I didn’t go, I felt more inclined to do so the next day. It was as if I owed him something and I was putting it off. â€Å"The least I could do is drop by, right? † I convinced myself one time after class. I walked in, startled by the simultaneous bell but quickly realized what it was. There weren’t many people occupying the seats, I could see a group, much younger than I, sipping away at their ill-gotten delights and rambling on about how tough life was. In almost every sense of the word, it was shady, if not just plain out creepy. â€Å"Come around, to the back† I heard a familiar deep voice bark at me from behind the bar. So I squeezed under the counter and entered the make-shift kitchen Tony was sitting in. We started a conversation of senseless formalities, almost as if he was checking up on me. I was curious about what he really wanted to talk about. I was also intrigued by the question of why a simple bar owner carried a business card. But all these speculations were put to rest when I eventually realized all he wanted to do was talk. Nearly every day after class, I would stop by at Tony’s just for a casual chat. We would talk about sports, politics, anything that caught our mutual interest; we would find a way to discuss it, constantly reinforcing the age gap with our conflicting views on the same matters. Sometimes we’d play chess, sometimes he would send me out on errands he couldn’t find the time to do himself. I had to admit, I enjoyed that old man’s company. I felt that I could learn a lot from such wisdom. It wasn’t until I was approached by a fellow classmate that I disrupted this pattern. He had seen me constantly wandering off into the bar, and asked me who it belonged to. So i replied, â€Å"It’s Tony’s Bar† thinking it to be an inquisitive question. My classmate filled me in on everything I didn’t want to know about Tony. I didn’t want to know about how he owned 32 apartment complexes around Malta, had a significant amount of shares in the casino business, and was known to be a contact to the Sicilian crime family. I dismissed it all at first, thinking it too ridiculous to be true. â€Å"Believe it or not man, it is what it is. † he added when he saw my disbelief. Most people would cut ties after hearing something like that, â€Å"nip it in the bud† as they say. Not me though, I was still in a state of awe. To be honest, it was more of a state of intrigue than disbelief. There was something about that scenario that appealed to me. I had always loved mobster movies, everything from â€Å"The Godfather† to â€Å"The Departed†. I kept going to Tony’s bar, despite knowing who or what he was. Every time I walked through that door, I walked out a little more confident, a little more powerful, a little more corrupted. I was protected, and I acted like it. I really wish you luck, Omar, I’ve got quite a number on you. † Tony exclaimed before i entered the locker room. â€Å"Money in the bank. † I replied with a smug smile. I spoke too confidently, I couldn’t lose this. I bumped fists with my opponent and with the bell began my downfall. Punch after punch, I couldn’t see them coming anymore. He was faster than I thought. Every time that bell rang, I sat in the corner preaching myself new strategies, although I knew I’ve already lost. I had to win this though, Tony was counting on me. What if he loses a fortune on this? What if I fall from grace? Would it upset him? Would he do something about it? My mind went into a spiral of pessimism and panic. It had just dawned on me how dire my situation had become. â€Å"No worries,† I told myself, â€Å"I still have a round left, it’s not too late. I just have to take him down. † The bell rang and I dashed for the offensive. I had gone in too fast, and extended my jab too early. Mere target practice for him, I was caught with a straight and a left hook to follow. Its a funny feeling, being knocked out. Your mind makes you believe you’re still awake while your body completely fails you. You end up staggering fully conscious in mind, telling the referee you’re still alright to fight while your knees are giving in. The referee called the match, I knew I had lost. â€Å"God damn these wraps! † I found myself saying again. The locker room was once again abandoned except for my sad self. The door was knocked and my heart along with it. I knew it was Tony. I just didn’t know what to expect. â€Å"Come in† I answered hesitantly. â€Å"Hey kid, quite a fight eh? † he said not really expecting an answer. â€Å"I’m sorry, Tony, I don’t know what happened† I shot back almost instantly. Sorry? I didn’t get hit, you’re the one who got hit† he replied jokingly, †Why are you sorry? †. â€Å"Aren’t you pissed about the money? † I asked half-heatedly. He burst out in a chuckle â€Å"Malla, money is always coming and going my friend, you’ll do better next time, just train alright? † With that, he walked out, leaving me to my own devices. I couldn’t believe how stupid I had been. Stupid enough to assume that fantasy role I had taken, a gangster, in all sense of the word. I was no gangster, and I certainly didn’t have the heart for it. I was a nine-teen year old kid with his whole life ahead of him, but that was a role I never wanted to be. It’s almost poetic, when reality sets in and your eyes open up for the first time since birth. That’s when I became fully aware of my surroundings, truly appreciative of the things I was, and the things I wasn’t, and couldn’t be. I proclaimed this my rebirth, and it didn’t take a spiritual awakening or holy revelation to acquire it. All it took was one situation, one experience, and one hell of a scare to bring me back to reality. I never really saw Tony that much after that. Every time I passed that bar, I’d just leave it to sulk in its own gloomy haze. I’d remember how I sold out the memories, the laughter, the debates, the chess games, and the friendship to prejudge on reputation. Tony was a bad man, probably. In a way, though, Tony was a good man, at least to me. A friend when I needed him to be, a mentor at other times. No matter what the man had done in his past, I couldn’t deny him his wisdom. Eventually, I read in the paper that Tony was apprehended after a drug smuggling sting and sentenced to six years. He was out in three months. Like I was told, he’s connected.

Multiplication and Addition

If students see that addition and altercation is similar because In multiplication you simply repeat the Dalton problem several times then they will have an easier time learning to multiply numbers. A way in which students can relate Dalton and multiplication Is by teaching them and having them work on grouping. By grouping the students will need to draw circles for the first number that Is being multiplied and starts Inside the circles for the second number that Is being multiplied.For example In the student will need to draw 3 circles and then the student will need to draw 5 stars inside each circle. This way the student will be able to see that they are simply adding 5 three times. The commutative property states that the order in which you add or multiply two numbers does not affect the result. (ABA=baa) For example 3*5=5*3=15. A way that this property is connected to thinking strategies is by grouping. The teacher may have the students first draw 3 bubbles and 5 stars inside eac h bubble and then have them count the stars for the total of 15 stars.Then the teacher can have the students draw 5 bubbles and put 3 stars inside each bubble ND once they have done this the teacher can once again make the students count the stars and they will realize that it once again equaled 15 stars, signifying that the two ways came out with the same answer, teaching them the commutative property. The associative law states that when you add or multiply numbers, the grouping of the numbers does not affect the result ((ABA)c=a(BC). For example (2*6)3=2(6*3)=36. The associative property can be worked out by drawing it out and grouping together.For example for the (2*6)3=2(6*3) problem the students can draw 3 bubbles and raw 12 stars inside each bubble or draw out 2 bubbles and draw 18 stars inside each bubble, if the students count both of the different group of stars there will be 36 stars in each picture, therefore showing the students that the order In which the numbers are m ultiplied does not affect the outcome. The distributive law states that multiplying a number by a group of numbers added together Is the same as doing each multiplication separately. When the distributive property Is used you distribute a number to get the same answer. (b + c) = ABA + AC and (b + c)a = baa + ca) For example 2(3+4)= With the deliberate property the students can connect It to a thinking strategy Is by skip counting. For example In the problem 2(3+4) the students can either break the problem apart and do It separately or do It together, they can skip count by as 3 times and then by as 4 times and add the numbers or skip count by as 7 times, both will equal 14. One conceptual error that may be associated with addition and multiplication Is that students may rush themselves ND not look at the sign if it is addition or multiplication.One way to help the worksheet using highlighters. Once the worksheet is handed out to the students the teacher can ask the students to take out their highlighters and when they are working out each problem they must first highlight the sign, whether it is addition or multiplication, this way they will take their time and look at the sign to correctly answer the problem. A second misconception associated with multiplication is that the students may not correctly work out the distributive law.In a problem such as (2+4) they may forget that they must distribute the 3 to each number and instead do 3*2+4. A way to help the students not commit this error is to first hand them out a worksheet that they only need to write the next step they will take, such as 3(2+4)=3*2+3*4. A second way to help the students not commit this error is to have them draw an error from the number three to the number to and a second arrow from the number three to the number 4 for each problem, this way the students will remember that they must multiply the first number to each number inside the parenthesis first.

Ferdinand Foch - World War I - French Army

Ferdinand Foch - World War I - French Army Marshal Ferdinand Foch was a noted French commander during World War I. Having entered the French Army during the Franco-Prussian War, he remained in the service after the French defeat and was identified as one of the nations best military minds. With the beginning World War I, he played a key role in the First Battle of the Marne and soon rose to army command. Demonstrating an ability to work with the forces from other Allied nations, Foch proved an effective choice to serve as overall commander on the Western Front in March 1918. From this position he directed the defeat of the German Spring Offensives and the series of Allied offensives that ultimately led to the end of the conflict. Early Life Career Born October 2, 1851, at Tarbez, France, Ferdinand Foch was the son of a civil servant. After attending school locally, he entered the Jesuit College at St. Etienne. Resolving to seek a military career at an early age after being enthralled by stories of the Napoleonic Wars by his elder relatives, Foch enlisted in the French Army in 1870 during Franco-Prussian War. Following the French defeat the following year, he elected to remain in the service and began attending the Ècole Polytechnique. Completing his education three years later, he received a commission as a lieutenant in the 24th Artillery. Promoted to captain in 1885, Foch began taking classes at the Ècole Supà ©rieure de Guerre (War College). Graduating two years later, he proved to be one of the best military minds in his class. Fast Facts: Ferdinand Foch Rank: Marshal of FranceService: French ArmyBorn: October 2, 1851 in Tarbes, FranceDied: March 20, 1929 in Paris, FranceParents: Bertrand Jules Napolà ©on Foch and Sophie FochSpouse: Julie Anne Ursule Bienvenà ¼e (m. 1883)Children: Eugene Jules Germain Foch, Anne Marie Gabrielle Jeanne Fournier Foch, Marie Becourt, and Germain FochConflicts: Franco-Prussian War, World War IKnown For: Battle of the Frontiers, First Battle of the Marne, Battle of the Somme, Second Battle of the Marne, Meuse-Argonne Offensive Military Theorist After moving through various postings over the next decade, Foch was invited to return to the Ècole Supà ©rieure de Guerre as an instructor. In his lectures, he became one of the first to thoroughly analyze operations during the Napoleonic and Franco-Prussian Wars. Recognized as Frances most original military thinker of his generation, Foch was promoted to lieutenant colonel in 1898. His lectures were later published as On the Principles of War (1903) and On the Conduct of War (1904). Though his teachings advocated for well-developed offensives and attacks, they were later misinterpreted and used to support those who believed in the cult of the offensive during the early days of World War I. Foch remained at the college until 1900, when political machinations saw him forced to return to a line regiment. Promoted to colonel in 1903, Foch became chief of staff for V Corps two years later. In 1907, Foch was elevated to brigadier general and, after brief service with the General Staff of the War Ministry, returned to the Ècole Supà ©rieure de Guerre as commandant. Remaining at the school for four years, he received a promotion to major general in 1911 and lieutenant general two years later. This last promotion brought him command of XX Corps which was stationed at Nancy. Foch was in this post when World War I began in August 1914. Part of General Vicomte de Curià ¨res de Castelnaus Second Army, XX Corps took part in the Battle of the Frontiers. Performing well despite the French defeat, Foch was selected by the French Commander-in-Chief, General Joseph Joffre, to lead the newly-formed Ninth Army. The Marne Race to the Sea Assuming command, Foch moved his men into a gap between the Fourth and Fifth Armies. Taking part in the First Battle of the Marne, Fochs troops halted several German attacks. During the fighting, he famously reported, Hard pressed on my right. My center is yielding. Impossible to maneuver. Situation excellent. I attack. Counterattacking, Foch pushed the Germans back across the Marne and liberated Chà ¢lons on September 12. With the Germans establishing a new position behind the Aisne River, both sides began the Race to the Sea with the hope of turning the others flank. To aid in coordinating French actions during this phase of the war, Joffre named Foch Assistant Commander-in-Chief on October 4 with responsibility for overseeing the northern French armies and working with the British. Northern Army Group In this role, Foch directed French forces during the First Battle of Ypres later that month. For his efforts, he received an honorary knighthood from King George V. As fighting continued into 1915, he oversaw French efforts during the Artois Offensive that fall. A failure, it gained little ground in exchange for a large number of casualties. In July 1916, Foch commanded French troops during the Battle of the Somme. Severely criticized for the heavy losses sustained by French forces during the course of the battle, Foch was removed from command in December. Sent to Senlis, he was charged with leading a planning group. With the ascent of General Philippe Pà ©tain to Commander-in-Chief in May 1917, Foch was recalled and made Chief of the General Staff. Supreme Commander of the Allied Armies In the fall of 1917, Foch received orders for Italy to aid in re-establishing their lines in the wake of the Battle of Caporetto. The following March, the Germans unleashed the first of their Spring Offensives. With their forces being driven back, Allied leaders met at Doullens on March 26, 1918, and appointed Foch to coordinate the Allied defense. A subsequent meeting at Beauvais in early April saw Foch receive the power to oversee the strategic direction of the war effort. Finally, on April 14, he was named Supreme Commander of the Allied Armies. Halting the Spring Offensives in bitter fighting, Foch was able to defeat the Germans last thrust at the Second Battle of the Marne that summer. For his efforts, he was made a Marshal of France on August 6. With the Germans checked, Foch began planning for a series offensives against the spent enemy. Coordinating with Allied commanders such as Field Marshal Sir Douglas Haig and General John J. Pershing, he ordered as series of attacks which saw the Allies win clear victories at Amiens and St. Mihiel. In late September, Foch began operations against the Hindenburg Line as offensives began in Meuse-Argonne, Flanders, and Cambrai-St. Quentin. Forcing the Germans to retreat, these assaults ultimately shattered their resistance and led to Germany seeking an armistice. This was granted and the document was signed on Fochs train car in the Forest of Compià ¨gne on November 11. Postwar As peace negotiations moved forward at Versailles in early 1919, Foch argued extensively for the demilitarization and separation of the Rhineland from Germany, as he felt it offered an ideal springboard for future German attacks to the west. Angered by the final peace treaty, which he felt was a capitulation, he stated with great foresight that This is not peace. It is an armistice for 20 years. In the years immediately after the war, he offered assistance to the Poles during Great Poland Uprising and the 1920 Polish-Bolshevik War. In recognition, Foch was made a Marshal of Poland in 1923. As he had been made an honorary British Field Marshal in 1919, this distinction gave him the rank in three different countries. Fading in influence as the 1920s passed, Foch died on March 20, 1929 and was buried at Les Invalides in Paris.

buy custom Electric Light Bulbs Innovation essay

buy custom Electric Light Bulbs Innovation essay Introduction For hundreds of years, people looked for a cheap and easy light source. They wanted to be able to see after the sun set. Before the light bulb, people had to use fireplaces, candles, or gas or oil lamps for light. In the year 1879, Thomas Edison and his helpers were working hard in Edisons workshop. Edison was trying to make a light bulb. Many other people had tried and failed. For instance, some scientists did not think a light bulb was possible. Edison and his workers were trying to find a material that would work in the light bulb. The material had to glow as electricity went through it. It had to burn for a long time. It also had to glow brightly. The men tested several materials. In October, one of Edisons lamps glowed for more than 13 hours which was longer than any other lamp. This marked the birth of the electric light bulb (Nobleman, 2004).This paper discusses the impacts of electric light bulb innovation to the society. Impacts of Electric Light Bulbs Innovation The enormous growth of the electrical industry resulted from the great public demand for various engineering innovations and products. One of the first commercially successful electrical innovations was the electric light bulb, which brings the benefits of electricity to the society and make electricity the dominant form of energy consumption. The success of the light bulbs in reflects in some respects of such other technological inventions as the television. Therefore, it is an outstanding case study of the relationship between industry, physics and society. In the past, most homes and buildings were lit by oil lamps and candles. For example, Abraham Lincoln did his reading using the light from fire. There were almost no street lights in all cities except for the lamps that were hung outside some houses at night. Th innovation of electric light bulb has made greatest difference in lives of people. For instance, it has made the evenings fit for furnishing chores indoors, as well as f or leisure activities or reading. It is almost inevitable that any significant new technology will be predicted to transform society, or at least to embody the potential to transform society, for better or worse. It is often said, especially in the initial stages of adoption of a particular technology, that the technology will generate social change based upon the implicit values, virtues, or vices possessed by technology. This is technological determinism and an electric light bulb is not an exception. Technological determinism implies that new technological innovations set conditions for social change and progress. In such a view, technology is seen as a law unto itself, in the sense that all technological innovations are seen as drivers in the progress of society as well as culture. Putting the electric light bulb into a social context reveals another view of the relationship between technology, society and culture which might be referred to as economic or social determinism. For instance, the light bulb technolog y would be characterized as the passive partner in the culture-technology whereby the social conditions create environments in which these technologies are seen as either necessary by products of social processes. From this perspective, the light bulb has become necessary at certain points of cultural development. So in this case of the light bulb, its technological innovation becomes a symptom of wider social changes (Miller, 2011). Prior to the invention and innovation of the electric light bulbs, the average time of sleep for many people has increased. Early, people depended on the light from the sun which lasts for 12 hours in a day. During this time, travel was very difficult and dangerous, and businesses had to be closed doown at dusk. The innovations of light bulb have made people to extend days as long as they stay awake. The industries continue to carry out their manufacturing activities for extended period in order to meet their set goals and customer demands. The almost universal adoption of electricity in urban areas by residents who have access can be only explained by the high value placed on electric lighting whereby light bulbs technology is crucial. The reason for this qualitative leap in energy services is the relative efficiency of the electric bulbs or lamps. An electric bulb hangs from the ceiling and either fills the room with light or is focused downward for reading or close work. Indeed, p araffin lamp gives off only about a third of the light from some light bulbs. Moreover, the glare that comes from the kerosene lamp makes it unpleasant for it to be used by some people (Barnes, Krutilla Hyde, 2005). Finally, the technological innovations of light bulbs have contributed to environmental conservation through pollution reduction. Centrally to other sources of light, electric light bulbs do not pollute the environment. For example, the smoke from kerosene lamps pollutes the environment which causes serious threats to human life. Also, some people use fire as a source of light. Fire is known to be dangerous to the environment. For instance, wood must be used which may sometimes leads to deforestation. Considering the negative economic effects of environmental pollution, light bulbs stand to be the most economical sources of light. Conclusion Improving the innovations of light bulbs is one key solution to reducing the need other expensive sources of light and reducing environmental pollution. Currently, going green is a major concern for many people. Therefore, light bulb innovations will enhance going green in the society. Buy custom Electric Light Bulbs Innovation essay