Zara and information system technology Essay Example | Topics and Well Written Essays - 250 words

Zara and information system technology - Essay Example The increasing competition in clothing and Apparel industry has not shaken Zara so much. In that regard, several questions are abounding as to its survival tactics. It is worth to note that the customer base of Zara is significantly large and dominates the better parts of North America, Europe and parts of Asia. The critical aspect of Zara’s survival tactics is attributed to the strategic emphasis on information technology to track customer demands in this dynamic market. In various stores in North America, Spain, and other market segments, the staff constitutes Personal Digital Assistants (PDAs) armed with mobile telecommunication gadgets to gather customer feedback and suggestions for relevant adjustments. This has seen Zara become proactive when it comes to customer’s changing tastes and preferences. Regular update of the customer’s data has yielded a demographic characterized by increasing United States, Mexico, Spain, and Taiwan among others. Online shopping introduced allows customers to choose from the variety and even order customized products. Since the largest customer base of Zara products is in developed nations and emerging economies, it is the obvious use of point-of-sale (POS) system gives important consumer behavior data. The innovative management information system that is reflected in customer base trend across the world is set to carry Zara through the mounting competitive pressure from new entrants and dynamic consumer needs.